Our Story

A journey that started with a conversation

"I was touched by the situation and approached some of these ladies for a conversation. Some indicated the desire to put an end to it if they could receive support to learn a skill. I agreed to support the few ones I could — I brought them home, offered them free accommodation, and taught them the skills I possess." DIANA ADJEI, FOUNDER & CEO

What started as Aseda Beauty Salon — a handful of young women housed, fed, and trained in hairdressing, manicure, and pedicure — grew as graduates returned to bring their friends off the streets and into training. Twenty years on, Aseda Foundation operates in all sixteen regions of Ghana, recognized nationally for its impact.

Today the foundation partners with vetted masters and professionals across every trade group, providing free training, national certification, and start-up support so graduates can build a livelihood of their own — and, in time, train others.

Vision

To build a prosperous future for less privileged young people through intensive vocational and technical training — equipping them with practical and theoretical skills vital for personal and national development.

Mission

To join collaborative national efforts to reduce youth unemployment by providing artisan training and certification for less privileged youth, free of charge, across every community in Ghana.

Diana Adjei, Founder and CEO of Aseda Foundation

Diana Adjei

Founder & Chief Executive Officer

Why It Matters

A hand up, not a hand out

Every trainee who graduates is equipped to earn a living and, often, to employ others — turning one act of generosity into a chain that keeps growing.

See how the model works →